Too much work is counter-productive says Twitter’s European vice-president

Too much work is counter-productive says Twitter’s European vice-president

LCR Activate recently sponsored a fantastic event featuring Twitter’s European vice-president, Bruce Daisley. Bruce spoke on his latest book ‘The Joy of Work’, giving out free copies to all delegates at the event. In the book, which is a Sunday Times No 1 bestseller, he suggests 30 well-researched ways to fix your work place and fall in love with your job again.

Key take-aways from the event included: 

  • Meetings – invite fewer people to make them more effective and keep them short (who could disagree with that one?) 
  • Increasing stress or the pressure of a deadline actually reduces creativity
  • Longer working hours don’t equate to greater productivity; Elon Musk famously said that you need to work at least 80-100 hours a week to change the world; but Bruce’s research showed there is a point at which more work actually becomes counter-productive and you start to get less done, not more. His research showed that this was a maximum of 59 hours per week. 
  • There is strong evidence of the benefits of a rest day, not just from work, but also from all social media and emails. He advocates having one digital-free day a week.  

This BIMA event was hosted by Andy Kent, Chief Executive of Liverpool digital firm, Angel Solutions and Chair of BIMA North West. It attracted over 120 senior business leaders from across the LCR and beyond. 
Jonthan Clark, Business and Technology Manager for LCRActivate said:

“We are really pleased to have assisted in bringing an event like this to Liverpool, working aside esteemed colleagues in BIMA and Bruntwood. You get a really good feeling about the direction our sector is going in when you look at the audience in attendance – in fact it’s much more closely knit than a sector; it’s a true community. A flourishing and growing one at that. Bruce’s talk really hit home and I am guilty of so many of the things he talked about which can lead to burnout and poor results. I’ll be making a conscious effort to change my habits going forward!”


The event was a great fit for LCR Activate who provide practical, hands-on support and funding to help innovative digital, creative & createch businesses in the Liverpool City Region grow.  

The LCR Activate programme is part-funded by the European Regional Development Fund (ERDF), led by Liverpool John Moores University (LJMU) and run in partnership with the Liverpool City Region Local Enterprise Partnership.

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